When is it likely that your desire to express your creativity might not be in your best interests?
I can think of several possibilities with creative accounting right at the top of the list, however the one that gets many entrepreneurs, business owners and professionals into trouble is building their own websites, getting hooked on the creative side of it and taking hours away from running their businesses. I have been guilty of that myself. A similar time waster is to choose the cheapest quote for website design only to regret it later because it does not do what you expected.
There is a fine line between helping your creativity blossom by doing new non-business activities like music, the visual arts or visiting new places, and becoming engrossed in a business activity that should be delegated to someone else.
While we are on the topic of creativity this week, and to help you avoid the trap of being creatively distracted, here is an experts view..
Today’s post is by guest author Eric Rowen the founder of Silver 6 Media and a renowned website designer in Brantford, South West Ontario.
Hire a professional web designer or get a website done on the cheap?
Would you install electrical wiring in your new house? I mean most of us are physically capable of doing it? Why not just Google a “How to” video and a few minutes later – you’re done. I’m going to go out on a limb and say most of us wouldn’t do that. We would hire a professional to ensure the best results.
When looking into firms or individuals that offer web design services, typically one of the first things that comes to mind is price. While you might be tempted to hire the firm that offers the lowest price – there is typically a reason they have the cheapest price on the market and a cheap website is very unlikely to add value to your business.
There are so many benefits to a professionally built website that you simply won’t get with that buddy that can do one for only a hundred bucks.
Factors such as:
great looking design and complimentary color scheme
strategic placement of buttons/icons
search engine optimization
options for future growth
and sometimes the most valuable factor -Experience.
Too often I meet with clients that tell me stories about their bad previous experience. Commonly heard phrases include:
“They suddenly stopped returning my calls”
“He disappeared/moved and I cant find him”
“My website doesn’t generate any inquiries”
..and the dreaded..
“I can’t find the guy and don’t have any of the usernames &/or passwords to my website or domain name registrar.”
You may need to spend hours or even weeks solving your problems/issues.
And in the case of a broken or non-functioning website what are your customers thinking of you and your business during this time? All to often these bargain basement operators go out of business – leaving you empty handed.
If you are one of these unfortunate people, suddenly that whiz kid next door charging you next to nothing doesn’t seem like such a bargain any more.
If you are wanting a website to share those family vacation photos or to show off a hobby, than that may be a different story. But if your business is your livelihood and you want potential customers to see your business as a professional one that can provide value to your customers then I strongly suggest you take the time to evaluate what role your website will play in your business and its strategic marketing plan.
Much in the same way that a shiny professionally designed and printed brochure makes an impression so does one made with a word-processing program printed on cheap paper stock. What you have to ask yourself is what kind of image do I want to project to my potential customers?
When seeking out someone to create your website the old adage “you get what you pay for” certainly plays a role as it does in almost every other industry/sector.
Eric Rowen is the founder of Silver 6 Media. He also writes, co-organizes Brant WordPress Meetups, speaks on web design/development and WordPress topics. You can find him on Twitter
Read more on Eric’s site Silver 6 Media.
Thank you Eric.
Photos by Eric Rowen / Silver6 Media