The “Lifetime Value of a Customer” and “Acquisition Cost of a Customer” are two terms that pop up frequently in marketing discussions. They should be…
What a change to see the media full of good news yesterday. Huge publicity for the announcement of Prince William’s engagement to Kate Middleton. Except…
Are North Americans “normal” or are we “weird” and the rest of the world “normal”? An article by Adam McDowell in the Saturday 21 August…
I subscribe to a Sandy Abell’s very good newsletter “Focusing on Your Success” and her daily “Inside Insights” questions that get you thinking in new…
Yesterday the British Prime Minister, Gordon Brown, made the mistake of passing some unflattering comments about a voter with whom he had been speaking moments…
Last week, I had the opportunity to interview “K” (for reasons of professional ethics, she prefers to remain anonymous) a very successful physiotherapist. K owns…
It seems that the longer I live, not only do more things change, but the rate of change keeps on increasing. This is going to…