The topic for this months posts is Focus. I will be focusing on the topic with the intention of bringing you ideas and tips to help you focus on the activities that you need to create a successful and happy life.
Let’s see if I can maintain my focus on the topic for a whole month without getting distracted.
There is a lot written about focus, many suggestions on how to improve focus, some good some not so good. Most miss the point entirely.
For many entrepreneurs, small business owners, professionals and other solo operators, it’s not an inability to focus, but having something concrete, real, defined, to focus on. Knowing what your business is, who are your customers, how you are serving them, what you are selling and the difference between strategy and tactics.
Walk down any street, sit for a while in any public place and you will see hundreds of people, of all ages, absolutely focused – on little screens in their hands.
We can all focus on anything that is compelling in the moment. Social media and entertainment on smart phones, computers, tv screens, live performances on stages. Some of us can still focus intently on words and images on paper in books and magazines.
The problem is not the inability to focus, it’s the problem of what to focus on in an age of endless distractions.
The key to focusing on the few critical activities needed to succeed in business and in life, is discernment. Knowing what is important and what are just pleasant, comfortable, distractions. Product design, marketing and selling are in the first group, much of social media, surfing the web, learning, designing business cards and office decor, in the second.
Goals are essential, they give you the WHY. Very often, too many people get distracted by HOW they are going to get their message across without thinking of WHAT solutions they are providing and WHO they are providing those solutions to.
I will be giving you ideas during the month to show you how to prevent distractions clouding your focus. For now, think about your goals, ask yourself if you know the Why, Who and What of your business. Get that right and focus will become simple. Then the How and When will start to fall into place.
image courtesy of Danilo Rizzuti / freedigitalphotos.net