When Brands Die

It seems as if GM, in attempt to survive, are going to drop the Pontiac brand.

What a shame, I grew up with European and Japanese vehicles on another continent but like many baby boomers, I was enthralled by car chases and stunt driving in movies like Smokey and the Bandit featuring American “muscle” cars.

On a personal note, when moving to Canada, I bought a 96 Sunfire which my wife took over. With her careful driving, meticulous attention to maintenance and loving care, it has now done over 320 000 km and she refuses to consider replacing it.

The upside is that GM apparently has an inventory of 80 000 units, so there could be some even better deals around as they dispose of them.

Is GM doing the right thing by letting the Pontiac brand die and perhaps selling off other brands? I am not that familiar with the auto market, but looking at the more profitable auto makers, it seems that those with a smaller range of models are weathering the downturn better.

What has this to do with Network or Internet Marketing?

Well it shows how important it is to constantly nurture and support your brand, and the importance of focusing on your target market. Not trying to be all things to all people.

If you want to build your personal brand for your Network Marketing business and get access to some training and tools to help you achieve this, try the system I use at Focused Prosperity.

Wishing you success in all your endeavours

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