The plateau effect in Internet and Network Marketing

Recently, the question of why the development of Internet and Network Marketing skills seems to proceed in fits and starts for many people has come up in discussions.

I have been asked why sometimes we make good progress and get results, then experience periods of difficulty when things slow down. Or put another way, reaching a plateau and then becoming frustrated because it takes time to move to the next level.

Perhaps this is the natural order of things. Like the ebb and flow of the tide, the different rythm of nature through the seasons, rapid growth in spring, maturity in summer, slowing down in autumn or fall and dormancy in winter.

There are parallels in sports, two examples from my life would be learning to windsurf and marathon running.

Being a poor swimmer and therefore more nervous than most windsurfing novices, it took all of my first day just to remain upright long enough to sail a couple of hundred feet in a light breeze. It then took several more hours to learn to tack. Shortly after that I could sail out from the lake shore and return in a moderate breeze, I thought I was making good progress until I tried sailing in a stronger wind, then it was back to the basics until I could manage that wind strength.

Feeling competent in a fairly good wind, I then tried sailing in the ocean. Stronger winds, bigger waves and currents were a whole new challenge to be mastered.

So while we may experience frustration at the irregular progress we make in our businesses at times, we need to remember that periods of consolidation are necessary for us to really learn new skills and master them under different conditions. Only then can we advance to the next level.

Some times we can move quickly from one plateau to the next, sometimes it takes longer.

That’s life.

Wishing you success in all your endeavours.

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  2 comments for “The plateau effect in Internet and Network Marketing

  1. August 18, 2010 at 5:10 am

    There should be a requirement that network marketing companies offer training, but it would be nice if they did, would be even better if they stop advertising and promotion that no set of skills or training are necessary to succeed in business at home. This is the real damage they do to the industry. networking marketing and sales techniques are necessary for success in your business, that is, if you want to quit fail.

    • admin
      August 18, 2010 at 10:06 pm

      Good point and some network marketing companies do provide good, continuous training and do not encourage promotion
      on the basis that no skills are necessary. Regrettably some marketers still persist in promoting their opportunity this way.

      BUT and the fact that there is a huge market for the training you and others do, is evidence that many people come into this
      industry continually hoping and learning and not taking action. Unless people develop the right attitude and overcome the
      fear of taking action, no amount of specific network marketing, product or services, skills training is going to make them successful.

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