I recently read that two thirds of all the people who have ever lived to the age of 65 are alive today! I’ll soon be joining them!
Think of the implications that has for marketers of any product or service that is, or can be, bought by our age group.
Add to this the fact that our baby boomer generation is not only living longer than previous generations, but is staying active longer. So the old thinking that retirees would not be interested in, or capable of using, many products or services, no longer applies.
Some examples, sports equipment and clothing, motor bikes, travel, education.
Some of the things I have bought after I turned 55, would have seemed improbable when I was 35, ice skates – I learned to skate at 56, horse equipment – I still ride, groom and care for my own horses, tools, bicycles, computers, software, educational programmes, business and self development books.
Then there are the products that this group have historically used, health and wellness, nutritional, weight loss, anti-aging just for starters.
Another interesting statistic is that one of the fastest growing groups of facebook users is women over the age of 55 who are using the site to keep in contact with their grandchildren!
Then look at the range of income levels for this generation, from affluent with mortages paid off, no child care costs and a healthy income from investments and retirement plans, to those desperately seeking ways to supplement a dwindling return from savings and investments decimated by the recession.
Now start putting all this together, are you targeting this market for your business?
Are you using the right language in your advertising, promotions and sales copy?
Are you assuming that because your generation X or younger target market understand your message that us older people will also understand it. Perhaps you should look at it from a different perspective.
Some messages that resonate well with my 35 year old son, not only don’t appeal to me but can actually turn me off.
Post a comment below and share your thoughts.
Here are two links that will appeal to most age groups:
“7 Strategies to Finding Your Target Market on Twitter” by Donna Gunter. Some good tips here to develop an effective twitter strategy.
GizaPage a time saving social media hub that allows you to have all your social media links on 1 page. Now you can just display your Giza Page link and your contacts can get to your twitter, facebook, Linked In and many other sites.
It is particularly effective for putting your social media links on business cards, one line instead of one side of the card.
And it’s free.
No disclaimer neccesary, I don’t earn a commission, just find it good.
Wishing you success in all your endeavours.