Hubspot put on a very interesting webinar about inbound marketing yesterday. The webinar covered several areas where most small businesses and many Internet Marketers are not using their websites effectively.
Main points from the webinar were:
- Use keyword phrases in the title tags of blog posts.
- Get keywords into the title tags of each web page.
- Think creatively when researching keywords.
- Post daily to blogs.
The last point is critical, Hubspot’s research found that 90% of businesses that posted to their blogs every day attracted customers from the web compared to only 38% for those that posted monthly.
Another important point, only 4 % of visitors are ready to buy, the other 96% are just researching – but may become buyers in the future. That is why it is critical to make it easy and attractive for the “researchers” to opt in to your list so that you can keep in contact with them.
Some more interesting social media statistics came from a survey done by Ignite Social Media . This survey showed that the growth in social media interest might be slowing down. It also shows the 5 major social media sites that are growing, these include tumblr, Stumbleupon and Linked In.
The 5 majors that are declining include MySpace and Friendster.
Something surprising is that Plaxo has more over 65’s than the other sites.
A graphic of the full results can be found here. Ignite Social Media Survey
Other developments in Social Media are that twitter has now extended its local trends to 70 locations around the world and Stumbleupon has just hit 1 billion stumbles per month.
Which all goes to show that social media and Internet Marketing are more than just Facebook and twitter.
Wishing you success in all your endeavours.
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