Risk and opportunity

My parents gave me my first horse when I was 7 years old, that started a life long passion and I have been fortunate to pursue that passion for most of my life.

Last week after riding my “difficult” Paint – he has a bit of an attitude – for an hour, I decided to try riding him without a bridle to see how he would react.

As I got on him, he fooled around and backed into the electric fence around the pasture. 7000 volts through his rear end certainly woke him up, he took off like a rodeo bronc, with me trying to stop him with just a lead rope on his halter.

I did stop him after a while, but it was a wild ride.

Maybe I was stupid to take the risk, yes it could have been dangerous with potentially painful consequences, but I survived and enjoyed the experience.

How often in our businesses do we let a perceived risk stop us from taking action?

How many opportunities have been lost because we were afraid to pick up the phone, call on someone, try a new marketing tactic?

If you want to lessen the risk of using Pay Per Click advertising to move your business forward, Perry Marshall will be releasing his updated 2010 version of his Definitive Guide to Google Adwords on Tuesday 15 September.

Plus, everyone that registers will be entered into a drawing to
win a $7,000+ consulting seat at one of Perry’s upcoming 4 Man

Go here to order your copy

Wishing you success in all your endeavours

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