How low tech can still make money by being different.

Some internet marketing ideas really take off, there is a brilliant video doing the rounds on Google+ and the rest of social media.  For a low tech product too.

It has had over 2 million hits on You Tube in 4 days.

Why is it different? Watch the video and see for yourself.


Some what offensive, down to earth, logical, humorous, different, it is all of that.

As a baby boomer who started shaving with the old Gillete blue, it certainly appeals to me. A few years ago, I found that I could no longer buy twin razor blades for my expensive metal razor. I was reluctant to buy another expensive razor and find that it also became obsolete after a short while when the newest 5 blade, self powered, GPS controlled model was launched.

I started using cheap 2 blade disposable razors that cost pennies. One razor lasts me over a month, can’t get much cheaper shaving than that.

So when these guys start shipping to Canada, I might just give them a try.

Nice concept and nice advertising, their business should fly.

Wishing you success in all your endeavours.

Peter Wright




Want to learn how write brilliantly effective ad copy?

Check out top copywriter Bob Bly’s “Writing ad copy” here.

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