Read any self-help, personal development or confidence-building book and you will see the word “values” repeated endlessly.
- Knowing your values.
- Honouring your values.
- Living in congruence with your values.
- How your values affect your business decisions.
Most coaches talk about values like, honesty, determination, courage, empathy, commitment and a huge range of others. All vitally important for success and happiness in life and business. But there is one that few experts talk about. A neglected and underrated value, the ignorance of this value is responsible for many of the problems our Western societies are now facing.
That value is discernment.
- The ability to judge people and things well – (Cambridge Dictionary Online)
- An act of perceiving or discerning something. – Merriam Webster
- The quality of being able to grasp and comprehend what is obscure. – Merriam Webster.
Discernment is about judging, choosing options, making choices, but above all, thinking!
I am referring to the lack of discernment in everyday life and business activities, particularly Internet Marketing and Social Media.
How has this sad state of affairs come about? Because of a lack of discernment by voters. People being hoodwinked too easily into only seeing the potential “benefits” of new regulations, never questioning them and not taking the trouble to consider the downside.
The Jonestown mass suicide which created the “Drink the Kool-Aid” expression seems incomprehensible to most sensible people until we look at the blind adoration showered on some celebrities by flocks of unquestioning fans. Celebrities who in many cases have done nothing memorable except align themselves with whacky causes or publicly attack business and government leaders.
Endless complaints and allegations of “unfairness” because CEOs of huge corporations providing thousands of jobs, get multi million dollar packages yet a deafening silence about the top-level football, baseball and other sports stars who get paid equally large salaries and bonuses. The same for film stars.
Social Media is both a cause and effect of this lack of discernment.
An effect because Social Media has loosened inhibitions to such an extent that every time we log on to a social media site, we face a deluge of information. Most of it the global equivalent of the latest village gossip, but with a few snippets of useful and interesting information if one has the patience to wade through it all. It is amazing that people who carefully guard their privacy in the “real” world, can be so recklessly indiscreet in the “virtual” one. A glaring lack of discernment repeated endlessly, to be deeply regretted in the future when the repercussions bite.
What values are critical to success in Internet Marketing and life? The few essentials; determination, belief, perseverance, resilience, commitment, integrity. Without discernment or the ability to make good choices, all the others could be focused in the wrong direction. No matter how good and careful a driver you might be. No matter how safe, well maintained and fuel-efficient you keep your car. If you are on the wrong road, you will never reach your destination despite all the determination, perseverance, commitment and courage you might have.
You have to follow the right map, or the right guide to get there. As in life you need discernment to do that.
p.s Discerning new Internet Marketers are benefiting from the new Improved and simplified 10K Challenge. It tells you upfront that you won’t get rich overnight, that you will have to work, and it might take 2 years to build up to a good income. If you need a guidebook with simple daily action steps to help you get started, without having to spend a cent, then you need to check it out today 10K Challenge. (Affiliate link – I don’t benefit directly from you joining the 10K challenge, but may do if you decide to join associated programmes at a later date)