It seems that the longer I live, not only do more things change, but the rate of change keeps on increasing.
This is going to give away my age, when I started my first job after leaving the family farm, there were no computers, calculators, photo copiers or cell phones. Telephones in rural areas were still on party lines with a little handle on the side that had to be cranked to alert the operator.
Despite the lack of technology that we now consider essential, large corporations were built and operated efficiently.
Fast forward to the last 10 years and think of the changes to how we use the internet in our businesses and personal lives.
Now lets look forward and consider how the changes that are happening right now will affect our marketing efforts in the future.
I believe that we will have to adapt and improve our marketing efforts and do so quickly if we are going to survive. It is getting harder every day to stand out from the crowd and get noticed by our target audience.
Here is a link to a good article on the subject of change and how it applies to Internet Marketing by Michael Masterson of Early to Rise.
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