When Brands Die

It seems as if GM, in attempt to survive, are going to drop the Pontiac brand. What a shame, I grew up with European and Japanese vehicles on another continent but like many baby boomers, I was enthralled by car…

Attraction Marketing

Welcome to the new home for this blog. There’s a lot of buzz on the web, the social media sites and in the blogs about “Attraction Marketing” so what is it? Is it a brand new 21st century phenomenon? Or…

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